Last month I had the amazing opportunity to spend my day at the Oregon Coast Aquarium in Newport, OR with the Pelican Care team and Pip the Pelican. Pip is an Eastern Brown Pelican that is working hard to become the Pelican Ambassador to humans at the aquarium.

Back in art school digital photography was something you only heard about. Rumors of newspaper stringers and large product studios using these mystical cameras for either super low-resolution work (newspaper) or high-resolution inanimate objects like a Nike Air Jordan. We were all still shooting film, so much film I’m pretty sure my lab fees were higher than my actual tuition.

It wasn’t long ago that medium format cameras were tools meant for slow, precise processes usually found in studio or landscape photography. Occasionally, you’d see them on location in a controlled set for lifestyle work. That was until the release of Fujifilm’s original GFX100, a camera that started to change what medium format meant in the world of photography.