Every once in a while, there’s a camera that truly sends waves through the photographic industry. Something that transcends the technical specifications and pixel peeping that we all do as photographers. The new Fuji GFX100 II is that camera.

Last month I had the amazing opportunity to spend my day at the Oregon Coast Aquarium in Newport, OR with the Pelican Care team and Pip the Pelican. Pip is an Eastern Brown Pelican that is working hard to become the Pelican Ambassador to humans at the aquarium.

It wasn’t long ago that medium format cameras were tools meant for slow, precise processes usually found in studio or landscape photography. Occasionally, you’d see them on location in a controlled set for lifestyle work. That was until the release of Fujifilm’s original GFX100, a camera that started to change what medium format meant in the world of photography.

Every once in a while, there’s a camera that truly sends waves through the photographic industry. Something that transcends the technical specifications and pixel peeping that we all do as photographers. The new Fuji GFX100 II is that camera.